New Tecumseth Optometry Clinic
4 Victoria St E Alliston ON L9R 1T4 (705) 435-2020

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Alliston, ON
(705) 435-2020
New Patients Today!

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Understand the Brand: Ray-Ban

Founded in 1937 by Bausch & Lomb, Ray Ban sunglasses have become iconic for their design and notoriety. Their signature styles, the ‘Wayfarer’ and ‘Aviator’ lines, date back to 1952. It’s rare to find eyewear with a history that storied, and that’s part of what makes a pair of Ray-Bans so special.

Made By Request of the US Air Force

As venerable as Ray-Ban is today for their fashionable contributions to eyewear, their start is much more humbled: in 1929, US Army Air Corps Lieutenant General John MacCready asked a New-York medical equipment manufacturer, Bausch & Lomb, if they could create a pair of sunglasses designed for pilots to wear when at altitude.
In 1936 the first prototype of Bausch & Lomb’s new glasses were released. Featuring plastic frames (a relatively new process in 1936) and anti-glare green lenses, the Ray-Bans (at the time simply called ‘Anti-Glare’) would undergo a series of rapid iterations, including adding impact resistant lenses in 1938 and metal frames in 1939 (at which time they were officially dubbed “Ray-Ban Aviators”.

Why Aviators Need… Aviators

When you’re tens of thousands of feet above the ground, things change. The air is thinner, the world becomes much smaller, and sunlight/glare rarely has cloud cover to shield ours eyes from it. The need for sunglasses at high altitudes is significant.
In the ‘30s, kalichrome lenses were used to filter out blue light and reduce glare. For pilots spending their time soaring in the skies, the difference these glasses made to their vision was significant and impactful.

Ray-Ban Today

Ray-Ban has been careful to preserve the iconic designs of the Aviator and Wayfarer lines, shaping them to ensure they remain timeless and relevant. While there are undoubtedly small changes to the overall design, the biggest changes and signs of modernization are in the lenses.
Today you can find Ray-Bans with a variety of lens options, including polarized and photochromic lenses.

1999 Acquisition by Luxottica

In 1999, Bausch & Lomb sold their global eyewear division (which includes several optical brands, including Ray-Ban) for $640 million USD. In today’s dollars, that adds up to almost $1 billion ($923,590,000 to be precise). That’s no joke!
Luxottica is one of the world’s foremost optical groups, also representing brands like Armani Exchange, Burberry, Dolce & Gabbana, Oakley, Tiffany & Co., and other well-known eyewear brands.

Try On a New Pair Today!

At New Tecumseth Optometry Clinic, we are proud to offer your customers access to hundreds of different styles of frames- including quintessential styles from Ray-Ban. If you’re looking for a new pair of Wayfarers at way fairer prices, we welcome you to visit us!
Have a happy and safe holiday season!

What You'll Find at New Tecumseth Optometry

Our clinic is completely wheelchair accessible and has been recently renovated to update our exam and testing rooms. You’ll also find our eyewear boutique showing off many of the latest styles of frames and sunglasses from trendy new brands, as well as your old favourites from brands you already love.

Thanks to our on-site lab, we are able to significantly reduce the lead time between when you receive your prescription and when your new set of glasses or sunglasses are ready. Using our Optics Lab, we are better able to monitor quality of the lenses and frames that we offer our patients and clients.

At NTOC we have advanced imaging equipment called the Cirrus HD-OCT (Optical Coherence Tomography). The OCT not only takes pictures of the eye, it can also take direct cross-sectional images of the retina and optic nerve thereby screening for eye disease such as macular degeneration, diabetic eye disease, and glaucoma. It is a very useful tool for early diagnosis and management of eye disease.
Click here to learn more about OCT Imaging

Location Information

We are located in the heart of Alliston.
Found on the corner of Church St N and Victoria St E, our clinic is easy to find. If you are unfamiliar with the area, we are across the street from the Alliston Library, and just east of the Bank of Montreal.

Free parking is available behind the Dollar Store as well as the Town Square.


4 Victoria St E
Alliston, ON L9R 1T4

Contact Information

Phone: (705) 435-2020
Fax: (705) 435-5031
  • Monday: 8:30am - 5pm
  • Tuesday: 8:30am - 8pm
  • Wednesday: 8:30am - 8pm
  • Thursday: 8:30am - 8pm
  • Friday: 9:30am - 5pm
  • Saturday: 8am - 1pm
  • Sunday: Closed
  • Dr. Hani Amarnath
  • Dr. John Peacock
  • And Associates
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